Our Client, a Public Utility that provides natural gas and electricity to the majority of Michigan s 10 million residents is seeking a talented and self-driven individual for needs serving in the role of Marketing Analyst.
The Marketing Analyst position resides in the Marketing department, reporting to the Marketing Strategy Director. In addition to working cross-functionally in the Marketing department with Marketing Research, Marketing Intelligence and Analytics, and Marketing Strategy, this person also works closely with Corporate Communications (brand communications, media relations, social media), program teams, media & creative agencies, Customer Experience, IT, and other internal stakeholders. This role is responsible for short-term measurement planning, day-to-day campaign measurement methodologies, and implementation across marketing and communication channels.
Working closely with the Marketing Strategy Managers, the Marketing Analyst will play a key role in tracking marketing campaigns/efforts over their lifecycles, monitoring performance, and delivering insights that will inform marketing strategies across a wide range of marketing channels.
Successful candidates will understand the multi-facetted marketing and media landscapes, be able to provide guidance on those landscapes, and devise tactical, day-to-day level to improve campaign performance and ultimately overall marketing objectives.
Candidates must demonstrate a track record of great people skills (manager and collaborator), be able to communicate meaningful stories & actionable insights using data, and be comfortable engaging with leadership to inform business decisions. Ability to work in a fast-paced environment on multiple projects and approach work from a client-services mindset is also required.
MAJOR RESPONSIBILITIES/PRINCIPAL ACCOUNTABILITIES
Sets campaign objectives and conducts regular and post-campaign analyses
Interprets industry and customer data and trends to provide insight into campaigns
Produces actionable deliverables (e.G. Scorecards, ad hoc and project summary reports) to support strategic planning activities
Works closely with various disciplines in the company to coordinate and optimize tactics
Defines necessary data, processes, and governance models
Actively improves the quality of marketing analytics reporting/deliverables in support of all stakeholders
Performs root cause analyses/problem solving sessions to improve performance or processes of creative, messaging and channel mix
Identifies hypotheses, testing designs, business cases, and requirements for campaigns and return on marketing investments
Forecasts performance and delivers ROI models based on hypotheses and performance
Bachelor s degree in Advertising, Communications, Marketing, Business, Statistics, Mathematics, or related field
3-5 years of experience in Marketing/media/advertising analytics (digital media, traditional media, web, search, etc.)
Highly proficient in measurement technologies & methodologies
Highly knowledgeable in digital media, media analytics, and media platforms/DMPs/Adobe/etc.
Knowledge of digital marketing tools
General knowledge of various disciplines (e.G. Site, media, CRM, SEM, SEO, social, etc.)
Proficient in Excel (i.E. VBA, VLOOKUP, SUMIFS, Pivot Tables, etc.), Google Analytics, Tableau, MS Access, R, and Python
Strong relationship building skills
Effective time-management, organizational and leadership skills
Ability to merge numerous data sets (e.G. JD Power results, program/product objectives, etc.) into a cohesive view