Digital Marketing Project Analyst
Michigan, Benton Harbor
Our client, a Global Fortune 150 Manufacturing Company, is seeking a Digital Marketing Project Analyst for the technical delivery of a project(s) and leads the technical team' s daily activities, resolves problems and issues.
Architect, configure and implement Adobe Analytics leveraging DTM (Dynamic Tag Management)
Hands on integrate Adobe Analytics with 3rd party tools and other Adobe Marketing Cloud products.
Debug, troubleshoot, and fix tagging & DTM configuration and integration issues.
Assess and audit the current state of analytics configuration and accelerate remediation plans.
Skilled in interpreting business measurement/reporting needs. Coordinate multiple stakeholder requests and project activities at any one time to ensure accurate, timely and efficient reporting and analysis deliverables.
Work with and coordinate multiple data sources and teams while integrating advanced data sets into the selected data visualization tool.
Able to translate data analysis into business and marketing optimization
recommendations. Analyze performance of campaigns and marketing efforts and make recommendations for improvements
Highly organized, with the ability to prioritize workflow and handle competing or changing priorities.
Develop tracking and reporting requirements. Demonstrate problem-solving ability with emphasis on drawing inferences with data. Knowledge of commonly used digital metrics, analytics concepts and online marketing best practices.
Experience working with clickstream web analytics tools such Adobe Analytics (Omniture SiteCatalyst), Adobe Discover, Google Analytics, or working knowledge of the field of web analytics. Experience working with any reporting tools such as QlikView, Tableau, Domo, Power BI, Google Data Studio and MicroStrategy.
Work with and coordinate multiple data sources while integrating advanced data sets into the selected data visualization tool. Build dashboards to address client business questions. Conduct data and dashboard quality assurance throughout the design, build and automation processes
Bachelor' s Degree in Business, Marketing or related field
Must Have Skills
2-5 years experience implementing web analytics tools such as Adobe Analytics, SiteCatalyst/Omniture/Adobe Marketing Cloud, Google Analytics Premium/360 or Webtrends
2-5 years experience using Tag Management Solution like Adobe DTM, Google Tag Manager, etc.
1-3 years of experience on Adobe Analytics or Adobe Target
Ability to clearly and effectively articulate insights and recommended actions
Effective written and oral communication skills, consulting skills, presentation skills and ability to work independently and in a team
Deep understanding of the DOM and the page loading lifecycle
Extensive experience measuring and using insights from digital marketing tools and ability to provide recommendation based on insights, industry benchmarks and best practices
Have understanding of digital buying methods: CPV, CPC, CPM, CPCV, CPE, dCPM
Knowledge in digital marketing channels including email, OLA, OLV, SEM SEO, etc.Is preferred